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The EDGE Initiative

Transform Your Business with Expert Digital Strategy & Support
Centre for Women in BusinessAbout our ProgramsThe EDGE Initiative

Are you a woman entrepreneur in Nova Scotia ready to grow, evolve, and thrive in today’s digital economy? CWB’s new program The EDGE initiative is more than just digital tools, it’s a personalized journey to unlock your business’s full potential.

The EDGE Initiative encompasses the concepts of Experimentation, Design, Gain, and Evolve, capturing the program’s focus on innovation, strategic thinking, and business transformation.

  • Experimentation – Discover new opportunities and strategies through an experimental approach.
  • Design – Create innovative business solutions.
  • Gain – Build knowledge, skills, and market advantage.
  • Evolve – Adapt and grow for long-term success.
Who it's For
  • Be a NS registered business for two years
  • Minimum gross annual revenue of $100,000
  • Business models: B2B and/or B2C – not B2G
  • Non-Tech focused business
  • Be open to exploring innovative techniques
  • Ability to commit 2-3 hours weekly on the program/homework
What to expect
  • A deep-dive assessment of your business, customers, and competitive landscape
  • One-on-one consulting to uncover growth blocks and define your vision
  • A custom strategic plan built around your goals and key performance metrics
  • Hands-on guidance to adopt digital tools, run experiments, and track progress
  • Support to streamline operations, boost revenue, and expand into new markets
What you will learn

Whether you’re looking to improve efficiency, reach new customers, or scale globally, we’ll help you get there with the right tools, strategies, and support.

“If you do one thing with the CWB this year, do EDGE!”

– EDGE participant

Format:

Virtual

Timing:

Ongoing

Cost:

Complimentary

Time Investment:

2-3 hours per week

Apply Now

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