You’ve built your business. You know it well. But sometimes it takes stepping back and looking at it differently to see what could be better, what could be different, and what could be possible.
The EDGE Initiative helps established women entrepreneurs take that step back. Working one-on-one with an experienced consultant, you’ll examine your business, identify opportunities and focus on the changes that can have the greatest impact.
EDGE is for women entrepreneurs who:
- Have a Nova Scotia-registered business
- Have been in business for at least two years
- Have annual gross revenue of $100,000 or more
- Operate a non-tech-focused business
- Are open to new approaches and opportunities
- Can commit approximately 2–3 hours per week to the program
You don’t need to have a problem to benefit from EDGE. Your business may be doing well—but you know there’s an opportunity to do things better, differently or more effectively.
EDGE takes a close look at your business—not a one-size-fits-all program.
You’ll work one-on-one with an experienced consultant to:
- Take a fresh look at your business, customers, operations, sales, team and systems
- Identify what’s working and where there may be gaps or opportunities
- Determine what is getting in the way of growth or greater efficiency
- Develop a clear focus and practical priorities
- Explore and test new ideas, approaches, processes or tools
- Put changes into action and measure what happens
Technology and digital tools may be part of the solution—but they aren’t the starting point. EDGE is about finding the right solution for your business.
Through EDGE, you’ll develop a stronger understanding of:
- Your ideal customers and how they make buying decisions
- Where the greatest opportunities for business growth may lie
- How to identify and address operational inefficiencies
- How to strengthen your sales and growth strategies
- How to improve systems, processes and workflows
- How to create greater clarity within your team and delegate more effectively
- How to use technology and digital tools where they can add real value
- How to test ideas, learn from the results and make better business decisions
Most importantly, you’ll learn to step back from the day-to-day, see your business differently and focus on what matters most.
Your business. A fresh perspective. A clearer next step.
EDGE isn’t about adding more to your to-do list. It’s about understanding your business more clearly, finding the opportunity and taking action.
You don’t have to have a problem to have an opportunity.
“If you do one thing with the CWB this year, do EDGE!”
– EDGE participant