Support Nova Scotia’s women in business:



Certificate Training Programs

We are pleased to offer certificate training programs thanks to our partnership with the Nova Scotia Department of Labour, Skills and Immigration. Subscribe to our newsletter to receive updates on certificate training programs and other learning opportunities.

Marketing Essentials:

  • 8:30am – 12:30pm
  • weekly, start date TBD
  • instructor Sandra MacDonald
  • virtual delivery, out of our Cape Breton office
  • member benefit

Understanding your market and your customer is vital to developing a solid marketing strategy.  Join us for this ten-week program to address topics such as:

  • Conduct Market research to define and identify your core components of the marketing strategy
  • Identify your USP (unique selling proposition) and create a positioning statement
  • Develop customer avatars
  • Develop profitable pricing strategies for each product in the product line
  • Identify components of a promotional campaign including digital and personal selling

note: applicants must have registered and started their business, priority to women in Cape Breton

Join waitlist now.

NEW! Finance Essentials II:
  • 9:00am – 1:00pm
  • weekly, start date TBD
  • instructor April Stroink
  • virtual delivery
  • member benefit
Do you want to become the CFO in your business? This ten-week certificate training program will cover topics, including:
  • How to diagnose and address financial challenges
  • Understanding your financial statements
  • Financial Analysis Tools
  • Creating cash flow projections and making related decisions – projected and making decisions based on cash flow outcomes
  • Accounting for assets, liabilities and equity.      

Pre-requisite: Financial Essentials Level 1, established a financial record keeping system (ie quickbooks, xero, freshbooks) and can produce a balance sheet and income statement.

Join waitlist now.

For more information

Nora Perry
Business Advisor