Certificate Training Programs
We are pleased to offer certificate training programs thanks to our partnership with the Nova Scotia Department of Labour, Skills and Immigration. Subscribe to our newsletter to receive updates on certificate training programs and other learning opportunities.
Marketing Essentials:
- 8:30am – 12:30pm
- weekly, start date TBD
- instructor Sandra MacDonald
- virtual delivery, out of our Cape Breton office
- member benefit
Understanding your market and your customer is vital to developing a solid marketing strategy. Join us for this ten-week program to address topics such as:
- Conduct Market research to define and identify your core components of the marketing strategy
- Identify your USP (unique selling proposition) and create a positioning statement
- Develop customer avatars
- Develop profitable pricing strategies for each product in the product line
- Identify components of a promotional campaign including digital and personal selling
note: applicants must have registered and started their business, priority to women in Cape Breton
Join waitlist now.
- 9:00am – 1:00pm
- weekly, start date TBD
- instructor April Stroink
- virtual delivery
- member benefit
- How to diagnose and address financial challenges
- Understanding your financial statements
- Financial Analysis Tools
- Creating cash flow projections and making related decisions – projected and making decisions based on cash flow outcomes
- Accounting for assets, liabilities and equity.
Pre-requisite: Financial Essentials Level 1, established a financial record keeping system (ie quickbooks, xero, freshbooks) and can produce a balance sheet and income statement.
Join waitlist now.
For more information
Nora Perry
Business Advisor
902.457.6320
nora.perry@msvu.ca
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