Power Lunch – Foundations for Marketing Success
June 27, 202311:30 am - 1:30 pm
Foundations for Marketing Success: Stop Focusing on Social Media to Get More Clients
Speaker: Kathy Colaiacovo of Pepper It Marketing Services, Inc.
Participants attending this session will learn to:
- Identify the 10 Marketing Foundations and understand the role of each in marketing.
- Determine which foundations their business has and will need.
- Assess their own marketing activities and know if they are using or missing these foundations.
- Differentiate between using social media strategically to get more website traffic and leads from posting random social media content with no purpose.
- Develop a list of the 7 types of marketing content their business needs to be consistent with marketing.
- Prepare a list of action steps for what they need to add, change, or optimize with their foundations.
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