Support Nova Scotia’s women in business:



Power Lunch – Foundations for Marketing Success

June 27, 2023

11:30 am - 1:30 pm

Foundations for Marketing Success: Stop Focusing on Social Media to Get More Clients

Speaker: Kathy Colaiacovo of Pepper It Marketing Services, Inc 

Learning Objectives:  

Participants attending this session will learn to: 

  • Identify the 10 Marketing Foundations and understand the role of each in marketing. 
  • Determine which foundations their business has and will need. 
  • Assess their own marketing activities and know if they are using or missing these foundations. 
  • Differentiate between using social media strategically to get more website traffic and leads from posting random social media content with no purpose. 
  • Develop a list of the 7 types of marketing content their business needs to be consistent with marketing. 
  • Prepare a list of action steps for what they need to add, change, or optimize with their foundations. 

Session is full.