CWB: Marketing Essentials Certificate Training Begins

Join the CWB for this certificate training. Marketing is fundamental to developing and promoting your business. In Marketing Essentials you will be introduced to the basic topics required to develop your marketing plan including market research, market strategy, developing your value proposition, identifying your ideal customer, pricing for profit, and developing your brand message. To be eligible for the program, participants should have access to reliable internet, webcam and microphone.

Dates: Weekly on Tuesdays from October 5 – December 7, 2021 (10 weeks)

Cost: Access to this program is complimentary thanks to our partnership with the Nova Scotia Department of Labour and Advanced Education

Instructor: Sandra MacDonald

Sandra has over 30 years of experience in marketing and has delivered a host of training programs for tourism organizations and small businesses.