Coffee Talk: Brewing Connection and Support for Women in Business
When COVID-19 lockdowns forced many business owners into isolation, adapting to new ways of working and connecting became essential. That’s exactly where The Centre for Women in Business’ virtual Coffee Talk program fit in. Quickly becoming a cornerstone of support, connection, and inspiration for women entrepreneurs across the province and beyond.
For Kathy Colaiacovo, owner of Pepper It Marketing and host of the Marketing Your Private Practice with Kathy C podcast, Coffee Talk was more than just another networking opportunity, it was a lifeline.
“I’ve been in business since 2008 and mostly work with private practice owner’s dietitians and therapists who do all their own marketing, or maybe have a small team,” Kathy explained. “Most feel stuck spending way too much time on social media, thinking it’s their only option, but what I do is help them focus their messaging, streamline their marketing and use my Thrive Marketing Method™ that helps them book more clients.”
When Coffee Talk shifted online in 2020, Kathy joined immediately. “At that time, with COVID and a freshly broken elbow (thanks to my dog Pepper, as in Pepper It Marketing!), connection felt more important than ever,” she said. “Networking with other women in business is something I value, not just for business but for having meaningful conversations and making real connections. Some of which have turned into friendships.”
“Honestly, the biggest thing women get from Coffee Talk is knowing we’re not alone,” Kathy said. “It’s a safe, motivating place where you actually feel encouraged and inspired. Sometimes, that can be a lifesaver for women in business.”
Nora Perry, Manager of Programs and Special Projects and Coffee Talk lead at CWB shared, “Coffee Talk is a place where any woman business owner can gather to share, learn and support one another in a safe space. Many women business owners work by themselves and can sometimes feel isolated. Coffee Talk is a place to gather so they know they are not alone.”
Unlike traditional networking groups, Coffee Talk emphasizes consistency, accessibility, and authenticity, discussing trending topics that are relevant to business owners.
“Consistency is what makes Coffee Talk stand out,” Kathy said. “We know the group will be there every Thursday morning. Zoom makes it easy for women all over Nova Scotia and beyond to join in without worrying about travel, early mornings, or childcare. It levels the playing field.”
The conversations had at Coffee Talk often spark new ways of thinking. One example Kathy recalled was, “one new participant this spring literally shifted her business model based on feedback from others. Without this group, it may have taken her years to get to that place. Even the best business coach may not have made that happen so fast.”
The value extends far beyond strategies and referrals. “The biggest benefit isn’t just business, it’s in the transfer of knowledge and sense of community,” Kathy said. “Knowing you’re not the only one with a challenge gives women the boost they need to keep moving forward.”
Kathy reflected on her experience earlier this spring as a guest host of Coffee Talk, sharing how it gave her a new perspective on the community. “Guest hosting really highlighted for me what women are looking for: a genuine chance to connect, not just to chase referrals. The bonds formed go beyond business, they impact our lives, too.”
At its core, Coffee Talk is about connection. The balance between personal and professional is exactly why Coffee Talk continues to resonate with so many. As Nora put it simply: “Whether you are just getting started, sustaining, or growing your business, you need to show up.”
Join us Thursday, September 18th at 9:00 am for our next Coffee Talk session! Whether you’re a longtime supporter of Coffee Talk or have never been we would love to see you!
For new registrants you can sign up here!